The history of Lexus in the automotive industry is rich with innovation and evolution. From its first model to modern-day achievements, the automaker has always been at the forefront of the car-making world. This innovation has provided the groundwork for modern features, technology, and design aesthetics. Lexus has pushed the envelope, forcing the competition to follow suit, and as a result, has left a mark on the automotive world.
By identifying needs and predicting trends, Lexus has always stayed ahead, inviting other manufacturers to try and keep up. The result: a company built on hunting down success and invention. This automaker has never just made cars that are more advanced, it's also built machines that are crafted around the driving experience. With its fair share of roots in the automotive industry, Lexus understands what it takes to make a vehicle perform well, under any conditions.
Every Great Super Hero Has an Origin Story
Particularly when compared to its Japanese brethren, Lexus is just an upstart. Formed in 1989 by a special team from Toyota, Lexus was created to chase one ideal: perfection. Toyota Chairman Eiji Toyoda (pictured top) put a daunting challenge to this team: to build the world’s best car. Codenamed Flagship 1, or simply F1, the project required a huge team of engineers and designers, significant financial investment, and substantial risk.
The end result was the revolutionary Lexus LS 400 (pictured above) sedan. This single car showed established luxury brands that Lexus wasn’t here to play, it was here to win, and it needed to be taken seriously. Toyota’s investment in creating Lexus has paid huge dividends over the years, and the entire automotive landscape has been impacted by that vision.
Headquartered in Nagoya, Japan, Lexus has become Japan’s best-selling premium brand. In 1991, only two years after being founded, Lexus outsold two of the biggest names in the business, Mercedes-Benz and BMW, to claim the title of best-selling luxury import brand in the United States.
And the list of significant accomplishments continues. The year 1998 saw the brand pass all the other luxury car manufacturers in monthly sales. It reached the million-vehicle sales mark for the US in 1999. Lexus essentially created the crossover segment with the RX 300 model (pictured above), and it has sold more than one million of them to date. Finally, the sensational, critically acclaimed LFA supercar (pictured below) redefined what people thought was possible from the brand.
Lexus has also pioneered hybrid technology, releasing vehicles like the RX 400h (the first luxury hybrid vehicle), the HS 250h (the first hybrid-only luxury vehicle), and the GS 450h (the world’s first luxury hybrid sedan) (engine pictured below).
Like anything that stands the test of time, Lexus has evolved. On-road performance, what Lexus calls ‘progressive performance,’ has come to be a central part of company’s DNA. The first evidence of that performance mindset was seen with the incredible IS F high-performance sedan that stormed onto the market in 2008. Its high-revving V8 engine churned out 416 horsepower and set the bar for all other sporting Lexus vehicles to follow.
Since then, the company has expanded its F Sport line (picture below), which adds exciting performance features onto a number of its vehicles. This, combined with striking, unique exterior styling, has helped reshape the brand into one with serious sporting intentions, underpinned by top-tier luxury
Lexus is still committed to changing the automotive industry, and it remains a leader in efficiency, performance, and luxury. Visit JM Lexus at 5350 W Sample Rd, Margate, FL 33073 or contact our sales staff online today and let us show you how the rich history of Lexus has helped this brand generate some of the best vehicles on the market today.
Image Credit: [OEM[